.Surname,
a Germany based business,
was founded in 2004 and is focused on the invention, development and
commercialisation of Top-Level-Domains (TLDs) which meet the
demand of the global
Internet community. By introducing new and currently unavailable
surname domain extensions like .smith, .brown or any .surname
worldwide we are aiming to become one of the leading registries for
future Top-Level-Domains.
.Surname
developed the idea of a unique virtual identity to a real global
business. Our objective is to give individuals worldwide a truly
global identity on the web by an individual and memorable
www.forename.surname domain name combination.
Based on this .Surname will offer
a wide
range
of products and services to the general public globally.
By this
revolutionary step we
open a
blue ocean of products and services to the general public
globally.
.Surname
is confident that today's domain name
system (DNS)
will
change during the next decade to an open Root Server System, which
allows an unlimited but ICANN controlled release of new
Top-Level-Domains. We expect that
genuinely wanted surname domain names
will play an important role
within this development. We anticipate that
.surname
Top-Level-Domains
will be recognised universally accross Internet users. The number of
.surname TLD
registrations
is estimated to reach 10 million by
2015.
The technical and operational performance and security of the
Internet and Root Server System is not threatened by .surname TLDs.
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