Internationalized Domain Names (IDNs) and surnames

.Surname takes care of the different local ways of writing surnames and thereby supports the local as well as the global challenges of domain names. In Europe for instance often both versions co-exist, e.g. the surname Jörgensen is not equal to Joergensen. People living abroad from their home country often use two versions, e.g. their Asian language characters as well as the Latin characters. If a company, organization of individual registers a domain name with a non Latin language character (e.g. Chinese or Greek), it should also be considered to register the Latin character version additionally. .Surname is supporting IDNs and enables their customers to register their surname domain name including their local language symbols. However, we are starting with West-European characters. Other characters like Chinese, Japanese, Korean,Arabic, Indian, Thai, Greek, Russian and others will follow soon.

Example: .müller is not equal to .mueller
Example: .趙 is not equal to .zhao

About IDNs

The Internet is a platform used by more than 500 million people around the world. As the Internet grows, more and more users will prefer languages other than English. IDNs provide a convenient mechanism for users to access Web sites in their preferred language and language symbols. IDNs are an important factor in the transformation of the Internet into a truly global and multilingual tool. Internationalized Domain Names (IDNs) effectively meet the needs of all participants in the Internet value chain

IDNs enables end-users to navigate to foreign language websites
IDNs helps to navigate to Internet content and address e-mails in preferred languages and scripts
IDNs preserve local culture and supports preferred local languages
IDNs are powered by a global infrastructure
IDNs allows companies to effectively reach their markets in their customers' local language
IDNs help companies protect their online brand identity
IDNs eliminate any confusion on brand communication
IDNs protect, strengthen, and extend existing brand, trademarks and identify and secure brand equity in local markets

Please find language terms in different languages here

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