| .Surname
Since domain names
where issued they are used as a clear identification of individuals, projects or
businesses on a global (by gTLDs* like .com or .info) or national (by ccTLDs**
like .de or .co.uk)
basis.
Although the current
domain name system offers multiple options to individuals and
small businesses to feel as global player in almost ever country
worldwide nearly all people worldwide are living,
working and acting locally for the most time in their lives. Only a minority of
individuals really need to register domain names to create
national (by ccTLDs) or international (by gTLDs) identities which match their
needs or support their identity online. Local and individual requirements are not
addressed by the current Top-Level-Domain names:
-
gTLDs
are too generic, they are useful for businesses and companies
which act globally.
-
ccTLDs are are useful for businesses and companies which act
nationally.
-
.Surname
TLDs are the missing link to some hundred million individuals
and local businesses.
Latest national and international developments have proven that
ccTLDs and gTLDs are not sufficient to differentiate between 6
billion individuals and some hundred million businesses worldwide.
The limited number of today’s available domain name extensions has
created weird competition especially between individuals with the
same surname. There are around 3 million people with the surname
Smith in the US only and over 1 billion Chinese inhabitants (with
only 3,600 local surnames) heavily rival for a .com or .cn domain
name.
The new surname domain names will calm this competition down, since
an infinite number of
www.forename.surname
combinations will be available with .Surname. In addition a
large demand for surname domain names will arise from the rapidly
growing number of non-English-speaking users that use Chinese,
Indian or Arabic or other non-Roman scripts.
Also the name space for artificial names is getting tight since a
lot of companies register many gTLDs and ccTLDs when launching a
business or product.More on principles, advantages of
surname domain names and problems with other Top-Level-Domains
here
* gTLD = generic
Top Level Domain names - Seven original gTLDs
or generic top level domains were created in the 1980s. In addition to .com,
.net and .org (where names can now be registered with minimal restriction),
these include also the so called
sTLD = sponsored
Top Level Domain names:
.edu, .gov, .int, .and .mil which serve limited audiences, such as the U.S.
military, and hold restrictions on use and content. New TLDs, such as .biz,
.info, .name, .pro, .aero, .coop and .museum were added in 2001 and 2002.
** ccTLD = country
code Top Level Domain names -
There are over 240
ccTLDs or country code top level domains. These extensions, such as .de for
Germany or.jp for Japan, represent the national or territorial interests of a
domain. Each country maintains its own Registry or database of these names and
manages them according to local policies suited to their cultural,
HOMEPAGE
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